Green Room Co.

Year
2024
Industry
Garden Rooms & Joinery
Scope
Branding
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Website
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Greenroom website displayed on an ipad.

Luxury Garden Rooms of the Highest Standard

The Green Room Co. roots lie in bespoke joinery & internal fit out’s. Working with some of the most prestigious companies in the country, their high level skills & attention to detail set them apart from their competitors in the garden building & bespoke joinery market.

Keeping their core principles of insightful design, quality sustainable materials, craftsmanship & professionalism, the results are truly stunning garden rooms. All garden rooms & manufactured in their own joinery shop by their team of craftsmen.

Green external signage, with Green Room Co. Logo in white written across.

Project Overview

The Green Room Co. required a new website that aligned with their core principles, alongside showing off the quality & attention to detail that goes into constructing their product. We identified the importance of capturing their garden rooms in a way that could accurately convey the high-level craftsmanship & attention to detail that goes into them; something that can be easily noticed in person.

Various photoshoots were arranged on-site, capturing the exteriors and interiors of rooms of various sizes. These images were then used as a basis to build the new website around. We were mindful to construct the website in a way that allowed these images to be front-and-centre.

Side of greenroom building, with the company logo printed on the side.
Interior of a green room office.

Our focus was on ensuring the product could speak for itself to allow it’s noticeable qualities to stand out. Our job was to provide a layout and present the necessary information to customers that could leave them feeling excited about having a garden room of their own. We carefully constructed a colour palette of light, mid and dark tones. White, Stone, Earth, Green, Mint and Grey colour groups were used to compliment the imagery.

During the research & concept development phase, we took a close look at the websites of architecture studios as well as high-end property businesses as we wanted to capture the essence of elevated & luxury living. A combination of a light colour scheme, broken up effectively using the occasional block of colour and a premium serif font for titles and headers resulted in a natural & friendly feel.

Green Room Co. homepage of the new website.
Greenroom Specifications page off the Website
Green Room Co. new About page on their website.
Green Room Website Displayed on Iphone lay on a sofa.

The Green Room Co. also expressed their desire to communicate & differentiate their Commercial offering. A sector of the business devoted to larger-scale fit-outs such as office or retail spaces, for this we used a slightly darker palette to give a premium feel & separate it from the main offering of garden rooms.

Green Room Co.'s commercial homepage.
Green Room Commerical Homepage on Iphone

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